Where Are Hoka Shoes Made

History

Founded in France in 2009, Hoka One One (pronounced ho-ka o-ney o-ney) is the brainchild of Nicolas Mermoud and a former Salomon CEO, Jean-Luc Diard, whose goal was to develop a shoe design that enables wearers to run downhill quicker. This idea spawned a pair of lightweight running shoes with marshmallow-like outsoles to optimize cushioning and stability. Mermoud and Diard aptly named the brand “Hoka,” or “fly over the earth” in the Maori language.

 

“Where Are Hoka Shoes Made?” Originally worn by ultra-marathoners, Hoka sneakers became an instant hit among many users, whether they are zooming through rough trails or flat concrete. In 2013, Deckers Outdoor Corporation acquired the shoe company with a female president named Wendy Yang, who was an athlete herself.

Headquartered in the USA, Hoka Shoe Company now supports professional athletes by providing them with sponsorship deals and training groups. Apart from the creme de la creme of the sports that name brands normally tap for ambassadorships, Hoka also sponsors emerging athletes.

In a 2021 Running Magazine article, the brand is said to have officially truncated its name to “Hoka” and nixed “One One.”

Where Are Hoka Shoes Made

 

Of course, who owns the company is different from who makes Hoka shoes. Thankfully, Decker Brands are transparent, as they provide details about their supply chain on their website.

Using the “Deckers T1 Supply Chain Partners” report as our source, we parsed through the October 2022 data and learned that Hoka shoes are currently made in Cambodia, China, and Vietnam.

 

Where are Hoka shoes manufactured specifically in these countries? Take a look at this table:

Out of the facilities on the list of supply chain partners, 6 factories are reportedly manufacturing Hoka while sharing spaces with other shoe brands under Deckers like UGG, Teva, and KB. Moreover, a huge chunk of the packaging and shoe components like foam, mesh, synthetic leather, tanned leather, suede, and shoelaces are sourced from Chinese companies.

 

But if you love Hoka Bondi shoes, you’d probably be interested to know that these best-sellers are made in Vietnam, the second largest footwear exporter.

Though other sources mentioned the Philippines and the Dominican Republic, we did not find factories from these countries manufacturing Hoka shoes. However, their facilities make UGG shoes, another brand under Deckers Outdoor Corporation.

The Impact of Globalization on Shoe Manufacturing

 

By 1992, about 63.2 percent of the shoes sold across the globe were made in Asian and Middle Eastern countries, where labor is said to be cheaper. One unsavory truth that consumers must face, however, is that globalization also led to many contractors hiring informal workers and child laborers. According to the International Labor Organization, there are roughly 23.6 million formal workers in the TCF industries. The number of informal workers, on the other hand, is harder to estimate as they are not registered nor taxed. Because of that, these people are also most vulnerable to exploitation.

To address this issue, Deckers created a “Code of Ethics” to provide a healthy work environment for its employees.

The brand’s real name is Hoka One One

 

Hoka One One is a phrase from the language of New Zealand’s indigenous Maori that loosely translates as “to fly over the earth.” The founders say they used a New Zealand name out of admiration for that country’s rich adventure racing heritage. “Hoka” is a verb meaning to soar or to fly, while “One” (pronounced “Own-ay Own-ay”) is a noun meaning Earth-like. The name lies behind the brand’s tagline, “Time to Fly,” and its advertising and marketing, including the latest brand video, “Pursuit.” In 2021, Hoka quietly dropped the “One One” from its website, social media accounts, and marketing materials to simplify the name, although, according to the brand, they officially remain Hoka One One.

Hoka was the second brand to introduce a “Super Shoe”

 

Diard says he started developing the concept of a high-stack road-racing model with a carbon-fiber plate embedded in a bouncy midsole at Hoka’s Annecy office in 2014, but Nike got to the finish line first, launching their Vapor fly 4% in 2017. Hoka introduced the Evo Carbon Rocket in late 2018. Lower and firmer than the Vapor fly, the shoe had its own unique ride, and was plenty fast: Cam Levin wore a prototype when he shattered Canada’s national record in his marathon debut that fall, and Scott Fauble wore them to place seventh in the 2019 Boston Marathon in 2:09:09, a time that ranks him in the top-10 among the U.S. all-time marathon list.

Are Hoka Shoes Made in China?

 

Are you considering buying a pair of Hoka shoes but have questions about where they are made? It’s understandable to have concerns about where the products you purchase come from. As a result, many people want to know if Hoka shoes are made in China. In this article, we’ll look at the history of the brand, where their shoes are made, and the quality of the products they create. HOKA shoes are a popular brand of running and hiking shoes that have become increasingly popular over the last few years.

 

The shoes are known for their lightweight design and superior cushioning which make them a great choice for activities such as running, hiking, and walking. While HOKA shoes are now widely available in many countries around the world, the question remains: Are HOKA shoes made in China?

The answer to this question is a bit more complex than a simple yes or no. While some HOKA shoes are made in China, many of the shoes are manufactured in other countries around the world. This includes countries such as the United States, Italy, Romania, and Vietnam. Therefore, it is not accurate to say that all HOKA shoes are made in China.

Are HOKA Shoes Made in Ethical Conditions?

 

HOKA is committed to producing shoes in ethical working conditions. All of the factories that HOKA works with must adhere to strict labor laws and regulations. This includes laws related to wages, overtime, working hours, and other labor conditions. HOKA also has an extensive audit and inspection process in place to ensure that all of their factories are in compliance with these laws and regulations.

In addition, HOKA has a Code of Conduct that all of its suppliers must follow. This code outlines a set of standards that suppliers must adhere to in order to work with HOKA. These standards include ethical labor practices, manufacturing processes, and environmental protection. HOKA is committed to ensuring that all of its shoes are produced in safe and ethical working conditions, regardless of where they are manufactured.

Who Owns Hoka Shoes?

 

At its founding, Hoka was a French company in Annecy, France, but Deckers Outdoor Corporation acquired Hoka Shoes in 2013 for an undisclosed amount of money. Since Deckers Outdoor Corporation is an American company, they’re American-owned even if they don’t do any of the manufacturing in the United States.

 

Deckers Outdoor Corporation was started in 1973 by University of California alumni Karl F. Lopker and Doug Otto. The company has since owned a number of footwear brands such as Koolaburra, UGG, Sanuk, Teva, and Hoka One One. The company has its headquarters in Goleta, California.

Hoka’s Shoe Manufacturing Presence in China

 

Hoka One One was first started in 2009, and they heavily favored manufacturing in China at the time. They have slowly split their manufacturing between China and Vietnam over the years as the cost of manufacturing in China has steadily risen.

Believe it or not, if you had to choose between Chinese-made and Vietnamese-made, you would want the Chinese-made if you were to look at quality.

 

You also want to be aware of how the measurements between Chinese-made and Vietnamese-made will differ. For example, with the Hoka Clifton 3s, the Chinese-made shoes were thought to be 0.5cm larger than their Vietnamese-made counterpart. The white and red Cliftons were made in China, while the orange and black Cliftons were made in Vietnam.

One thing that many people complained about was how they wished that Hoka would do a better job at keeping a standardized practice with its manufacturing. The significant differences between the two pairs have made it difficult.

 

Some reports suggest that China may have up to 30 Hoka One One factories in the country. The brand has gradually built itself into a company that offers multiple products besides shoes. We could only find four factories that do footwear in China.

China designs, produces, and markets the shoes as well. One of the things that made Hoka One One favor manufacturing in Vietnam comes from the US-China Trade War. An estimated 70 percent of shoes sold in the United States come from China, but when President Trump added a 10 percent tariff on footwear in China, it caused some brands like Hoka to look to other manufacturing markets.

Final Thoughts

 

To sum it up, Hoka Shoes may be a good brand, but it would not make sense as a brand if you wanted American-made running shoes. You can find far better options made in the USA. In case you’d like to look at some of the shoes made in the United States, we put together this list of shoes made in the USA.

 

It can give you a better idea of what’s out there since finding American-made in this category can prove difficult. If you have any further questions regarding the question – Where are Hoka shoes made? Let us know in the comments, and we will get back to you as soon as possible. Also, let us know if there is anything we missed. We’re constantly looking to improve our articles, so we’re also interested in community feedback.